Ivy by IronVest is the new consumer product from IronVest, Inc., a New York security company founded in 2022, whose products trace back to Abine's Blur. It bundles an AI security assistant, phishing and scam warnings, masked email addresses, masked US phone numbers on Pro, password storage, breach alerts and masked Mastercards into one browser extension for Chrome, Edge and other Chromium browsers.
IronVest's earlier app, Abine Blur renamed in late 2022, paused its masked cards on January 20, 2024 to move them to a new financial partner, closing open cards and refunding their balances. A relaunch promised for March 2024 slipped, and the IronVest app listing still called masked cards temporarily unavailable in August 2026. Ivy is a separate app with its own account and billing, and IronVest data can't be moved into it.
Ivy's masked cards are virtual debit Mastercards issued by Emprise Bank, Member FDIC. You load each card with between $10 and $1,000, freeze or close it whenever you like, and use it for online, phone or mail order purchases. Cards are open to US residents aged 18 or over with a verifiable US street address, and your bank statement shows IronVest, Inc. rather than the merchant.